Body in Mind Design Challenge
Following in the footsteps of NeuRA, Body in Mind is starting a new legacy. We are preparing for some minor cosmetic changes. BiM’s Project Logo offers you the opportunity to create a logo for our prestigious blog. If you are artistically inclined this competition is for you.
This competition is open to everyone!
Submissions are due by 5pm on the 30th of July 2010 to firstname.lastname@example.org. Let us know the idea behind the logo when you send in your work of art. The best submissions will be posted on the blog bodyinmind.com.au, for fellow bloggers to vote upon.
First prize is the pride of seeing your logo as part of the BiM legacy, enshrined by technological means. Runners up receive a copy of signed copy of Painful Yarns.
What will you design? Good luck from the team at BiM!
Logo entries will be added here. So far we have:
by Luke Parkitny
Brief: “Body in Mind” is represented both literally and conceptually in this logo. The body is literally contained in the word mind which also contains “in”. “In” is the grammatical and graphical link. The body is also located in the stylised representation of the brain as it floats above the “i”; together representing a human-like shape. Crucially, the body and the mind are represented as inextricably linked; one does not completely exist without the other. When viewing the logo, the eye does not easily settle on “body” nor on “mind”; it oscillates – thus there is some indistinctness in the logo, reflecting the ultimately tenuous nature of our understanding of the relationship between body and mind.
by Sandy Hilton
Figure 1: (BiM) Is really from my son, Mike, he “lent a hand” and concept from listening to me talk. Bright young man who defends the idea as follows:
The graphic reflects the experiments on hands and chronic pain, it uses both a right hand and a left hand to represent the idea that normal function means you can know where both sides are, move them easily and not hurt while you do it (graded imagery and laterality). The hands are in positions that aren’t very comfortable to hold for a long time, adding a dangerous component, especially the “m”. (graded exposure and I draw very slowly)
The ‘i’ is the brain and spinal cord both, since it takes the entire nervous system to work correctly.
Figure 2: (B for BIM) Is my attempt
The ‘B’ for Body in Mind can be easily seen on the tags for webpages and twitter/facebook icons.
The spine of the ‘B’ is a representation of the spinal tracts and the information that travels from the periphery and the brain, creating the vast amounts of information and context for our minds response to stimuli.
The centers of the ‘B’ are a (very) loose adaptation of a brain scan, they mirror each other if you squint just right.
The idea is to capture the connections between and within the mind and body. It is the connections that allow for such rich studies and will lead to more excellent avenues for research.
The idea is quite simple – the brain can look like a squidgy grey mass, with the lumps and bumps sometimes suggesting curves of body parts. So I decided to incorporate a baby’s body, representing the way in which, from birth, our brains are constantly learning and relearning about movement, sensation and perception. It’s superimposed on the head, again to suggest the vital role the brain plays in our understanding of pain. I decided to use a scratchy, somewhat ‘draft’ version of the wording to represent that we’re always in ‘draft’ mode when it comes to what we know about the body/brain link – so much has changed since I started working in pain management 20-odd years ago.
The idea is once again that the body (da Vinci’s Vitruvian Man – supposedly ‘perfect’!) is inside the mind. I wanted to make it easily read, the colour clear and bright, and readily identifiable.
By Julia Hush
My thoughts behind the design of both logos: I wanted to represent my feeling that new research about interactions between body, mind and brain is truly visionary, super cool and forward looking (as opposed to moving forward). I think the layout of the second version (in darker blue) works better, but lets see what BiM bloggers reckon.
From Bo Didriksen
‘Body in Mind’ is the first thing that comes to your mind when you see this logo. I was thinking on adding in the text aswell but ended up not doing it because i felt it looked better without. I see this as a modern interpretation of the homunculus. ‘the little man’.
From Melanie Shelor and David Kennedy
The idea behind these logos is the interconnectivity of the neuromatrix with the body. The graphic inspiration is the metropolitan subway map which portrays pathways and connections in the clearest way possible. Complex, yet legible and modern – just like the current science of pain.
From James, Paula, Tom and the guys at NoiGroup
Body in Mind is a blog (amongst other things) by a group of researchers dedicated to investigating the role of the brain and mind in chronic pain states and, where it is lacking, searching for more evidence in treatment techniques. The perpetual persistence of the researchers and their unity with the rehabilitation world through regular blogging is the foundation of BIM and represented by the bold, background circle. The sun is a new day in neuroscience. ‘Body in Mind’ is malleable like the seemingly endless possibilities of the brain. While the hand… well, is it left or right? The new logo says: united, fresh, ever-changing, endless, and a little bit groovy.
From Diane Jacobs
A synapse with neurotransmitter dots spelling BIM.